About Our Logo
We chose the endless knot as our icon because of its ancient and rich symbology. Here are a few interpretations with which we resonate and how we think they are connected to projects:
- The union of wisdom and method. Method without wisdom can devolve into just checking off boxes. Wisdom without method often frustrates people who feel more secure knowing the “step-by-step.”
- The inter-twining of wisdom and compassion because successful projects really need both.
- Interplay of opposing forces leading to their union and ultimately to harmony. There are opposing forces on almost every project and when harmony is achieved, success is right around the corner.
The color red is associated with danger, excitement, fire, passion, anger, vitality, and fight or flight. The three of us have certainly experienced projects that evoked many of these and more.